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Hi! My name is Saül and I work as a graphic designer and art director. I am lucky to be able to say I truly enjoy what I do, and I’ve been doing it practically all my life. I have lived and worked in London and Barcelona, been part of teams as well as managed teams, and most recently gone solo. Through graphic design and art direction I comfortably move between branding, digital design, editorial design and packaging.

Soül is my personal brand, a mix between my name and the concept “soul”. Every project I work on and every brand I create or shape has a soul, which determines how an idea or product will be presented to the world in an authentic and unique way.